The branding elements of a website all come together to influence, persuade, and inspire confidenceĪt Bizango, we can help you with the following branding elements: The colors, fonts, messaging, logos, and other elements that make up your website should accurately reflect your brand and mission statement. Investors want to see a brand when they come to your website. There are a wide range of videos that you can include, such as: A professionally designed website will allow you and your team to take advantage of the power of video content. If a picture tells a thousand words, a video is worth a million. Social media and pay-per-click management services will also help drive curious investors directly to your website. Lead capture forms and targeted landing pages will help ensure that those who want to reach out to you can do so easily. They will help get your site ranked in the organic search results for keywords that potential investors are using to search. Search Engine Optimization (SEO) and marketing are two critical components of a successful website. Adding in your key search terms to the copy can also benefit your search rankings. This helps establish a user journey-from the search results to your site to your contact page. Successful website copy includes not only a persuasive overview of your startup, but also lays out personas, messaging goals, and CTAs. Working with a reputable website design company that offers copywriting strategy or services will help put your best foot forward using persuasive language to woo investors. One of the biggest challenges that many startups face is talking about and selling their own product. Offers social proof (through mentions in the press, media logos, awards, etc.).There are several other ways websites build trust with investors: Having a professionally designed website with all the information investors need is critical to establishing trust. Trust is one of the most important factors that investors and VCs rely upon when vetting a startup. A professionally designed website will allow investors to make their first introductions through an “About Us” page that showcases the founder/CEO, the entire management team, and their bios. Investors want to know that the startup they’re investing in has a competent leader and management. As the legendary VC investor Peter Thiel told us, “We live and die by our founders.” “Our survey found that VCs believe both the jockey and the horse are necessary-but ultimately deem the founding management team to be more critical. Harvard Business Review wrote a story that examines how venture capitalists make decisions. VCs sometimes refer to the company’s founder as the “jockey” and the management team as the “horse.” They’re used to seeing startups who are using an obviously basic WordPress template coupled with boring stock images.Ĭustom fonts, images, and other impressive visual cues all come together to create a noteworthy and persuasive website design that will impress investors and make a strong case for why they should invest in your startup. Investors are bombarded with countless pitches every single week. Read on to learn more about why a professionally designed website is essential for attracting investors and VCs. When it comes to attracting and wowing investors for your startup company, a new website will inform and help set the stage for upcoming discussions.
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